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The title of this video weirds me out a little, as does the name of the production company that made it (Betty wants in to what?). But the Australians behind this beautiful little gem can call things whatever they want if they’re going to produce profiles like this.

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I’ve had many a friend dive into this beer-making trend. The smell and amount of equipment required has only furthered my thought that buying beer is best. Admittedly, I am spoiled by all the amazing local brews in San Francisco. There are also a fair amount of shops that sell rare bottles and small batch here.

Though, I must say, I am charmed by this video. The couple is cute and I’m really routing for them. Will I ever brew my own beer? Probably not. Like cooking, it sounds like a fulfilling yet really expensive hobby. But I like to hold on to the idea that if I wanted to I could. I have never lived in a house nor do I think I will any time soon. So seeing two people pursuing their passion from their apartment is inspiring (to me at least).

Ever since I went to the launch party for Seedwell’s YouTube funded ‘channel’, American Hipster, I have been pretty smitten by their ‘Presents’ series. The intro promises ‘video portraits of American trendsetters’ and the episodes deliver. The show has already toured through many of America’s cities highlighting cool, local artisanal craftmanship. Frankly, I’m surprised that I haven’t written about this until just now. I highly recommend the series and sincerely hope that YouTube didn’t pull their funding.

The episode featured above highlights Marian Built, a furniture-maker from Seattle who creates all of his pieces from rusty reclaimed materials.

Running in San Francisco from 2008 through 2011*, the Jejune Institute was an experience unlike any other.  Was it a game? Was it an experiment? Was it an insidious cult? Was it the gateway to higher knowledge and the mysteries of the universe?

Now a new documentary, “The Institute,” promises to delve behind the curtain and show the world was Jejune was really all about. 

The premiere screening of “The Institute” happens tomorrow night in Oakland.  If you can’t wait until there’s a screening in your town, you can read more about the Jejunosity here, here, and here.

* There are some who say the experience hasn’t really ended.  There are some who say it never will.

There are so many awesome things about this video, which clearly makes it #superawesome. It’s a compelling documentary (no small feat). The cinematography and editing are really well done. Then, there’s the amazing act of human kindness that the director displayed by completing a total stranger’s dream and making this little boy’s day, week, and maybe even month.

And then there’s Caine…I love Caine’s entrepreneurial spirit and how he’s so dedicated to his craft. I hope some day he starts his own business that takes over the world.

The above is a video from Miss Representation, a non-profit that was birthed from a film. I went to see a screening of the documentary last night. Their trailer made the social network rounds several months ago so I was excited for the chance to see the film. A lot of the message I’d heard before, but sometimes it’s good to be reminded how important even the little choices are. Which leads me to my next point.

I went home after the screening and turned on the TV and indulged in my guilty pleasure- Criminal Minds- an absurd procedural TV show starring Mandy Patinkin. It’s about the behavioral analysis group of the FBI.  Half way thru I started to feel a little sick to my stomach. This particular episode was about a teenaged boy who fantasizes about killing prostitutes. Less in an hour before I had been patting myself on the back for seeing an important, thought provoking documentary about the portrayal of gender in media. Hypocrite much? These procedurals perpetuate the image of women as victims and men as monsters. I’m taking a vow starting today- no more cop shows. No forensic shows. No more shows where women get killed. Anyone else with me?