You’ve probably seen/heard the video where REM’s Losing My Religion is pitch shifted so that all those depressing minor notes are replaced by upbeat major notes. It’s all the work of Vimeo’s Major Scaled – but as awesome as Hearing REM sounding all happy is, personally I think their best work was done on Metallica’s Nothing Else Matters, above.
I know this song back and forth from my high school years spent blasting it through 80 watts of pure, angsty, four speaker power out the open windows of my Volvo Station Wagon. It was cool, and therefore by association I was cool. Together, we were awesome.
Oh man have I been negligent in my posting duties. So to make it up to you wonderful, beautiful people, today I’m posting a double-whammy – two of my favorite videos from 2012 (really, they’re both from about 2010, but I didn’t discover either until 2012 so deal with it.)
You might remember Bobby McFerrin from an earlier post called Music Is A Human Universal – or from his 80’s hit Don’t Worry – Be Happy. If you only know him from the second reference, what you might not know is that the dude is as close as we’ve come to a living, human synthesizer. He’s able to do with his mouth and body what us less evolved people are only able to do with a five piece backing band. Even more impressive, he’s also an enabler of others.
For my first piece of evidence, above is Bobby getting 50,000 people singing in nearly perfect harmony along with a purely improvisational piece he’s inventing on the spot.
Not impressed yet? Fine, lemme bring out the big guns: Here’s Bobby McFerrin getting a crowd of hundreds of complete strangers to simultaneously sing one of the most difficult arias ever written: Gounod’s Ave Maria.
I think even the most doubtful of you can admit that’s impossibly, impressively, talented.
When the robots inevitably rise for the final battle against humanity, this is the video that we’ll mark as the beginning of the end. That being said, the concept of “Cognitive Computing” is pretty cool…
What happens when you decide to take a whole shitload of films, some awesome remix music, and play with the concepts of sound and motion? You get The Apple Tree, the first installment of Project Inertia, Codenamed: “Sentiments”
This incredible supercut by Khameleon808 takes music from The Glitch Mob and runs it through a hugely ambitious sliced and diced gamut. The results are pretty awe-inspiring, to be honest.
Red Bull isn’t the kind of brand to half-ass things. They’ve got a lock on their particular style and voice, and when they decide to do something, they go big.
So when Red Bull decides to do a Rube Golberg Machine partially powered by their stable of sponsored athletes, (and they have some experience in this area) you can imagine the results. (Or you can just click play and not have to imagine, but where’s the fun in that? Give it 30 seconds of imagination first. I guarantee it’ll impress you.)
Bodyform, for those not living in the UK, is a feminine hygiene company with a sense of humor. Earlier this month, they got a facebook post from Richard Neil complaining about how he’s “been lied to” about “how at this wonderful time of the month that the female gets to enjoy so many things” like Mountain bike riding, skydiving, etc. He then goes on to complain that his adult experience is that none of this is true and he feels personally betrayed.
Somewhat amusing sure, but 88,000 likes later, Bodyform decided it warranted a video response:
If Facebook had a “love” button, we’d have clicked it. But it doesn’t. So we’ve made you a video instead. Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.
While the original comment was funny, the subsequent video is pretty hilarious. Pay attention other companies: this is social media done right.