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Author Archives: mattmrivera

I know, I know. Ads can do crazy things, what with their over-the-top budgets, star power, and flexible format. And sharing them just plays into their whole reason for being. But this ad for Madden ’15 is just nuts, and even though I don’t care for Madden, or sports video games, or Kevin Hart, or Dave Franco, this video has so many absurd, funny, over-the-top turns, that I can’t help myself.


This is one of those cases where the thing in the video is more impressive than anything related to the video itself. Meet Squarepusher’s Z-Machines, a robot band built by a team from the University of Tokyo. The music might not be for everyone (unless you’ve been longing for the glory days of Rush), but we’re talking about a rock band that looks something like an arachnid Daft Punk with one crucial difference – these are real robots. The song, “Sad Robots Go Funny” was an attempt to prove that robots could convey emotion. It’s a bit sterile, but it does provoke one clear response: wonder. (Via Wired.)