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Author Archives: mattmrivera

I know, I know. Ads can do crazy things, what with their over-the-top budgets, star power, and flexible format. And sharing them just plays into their whole reason for being. But this ad for Madden ’15 is just nuts, and even though I don’t care for Madden, or sports video games, or Kevin Hart, or Dave Franco, this video has so many absurd, funny, over-the-top turns, that I can’t help myself.

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Spanish ad agency Xavi Lab found a way to boost attendance at comedy clubs by charging people per laugh, with the help of some facial recognition tech.


This is one of those cases where the thing in the video is more impressive than anything related to the video itself. Meet Squarepusher’s Z-Machines, a robot band built by a team from the University of Tokyo. The music might not be for everyone (unless you’ve been longing for the glory days of Rush), but we’re talking about a rock band that looks something like an arachnid Daft Punk with one crucial difference – these are real robots. The song, “Sad Robots Go Funny” was an attempt to prove that robots could convey emotion. It’s a bit sterile, but it does provoke one clear response: wonder. (Via Wired.)