Crazy is cool if you look this fabulous

Let’s take pause and realize this is a perfume ad. A perfume ad! Directed by Spike Jonez and starring Margaret Qualley of Leftovers fame. That within itself is notable. As more and more advertiser shift to branded content, the creative, concept, and talent are the difference between being watchable and art.

This 100% is the latter. It breaks boundaries, challenges what is normal behavior, and is just pretty darn fun to watch. Qualley’s acting is mad, unexpected, but some how still sweet and lovable. I want her to be my friend. And that dress! Conservative while sexy, flowing in all the right ways, the ultimate Jekyll and Hyde ensemble. It is everything.