How over the top? All the way, over the top.
I know, I know. Ads can do crazy things, what with their over-the-top budgets, star power, and flexible format. And sharing them just plays into their whole reason for being. But this ad for Madden ’15 is just nuts, and even though I don’t care for Madden, or sports video games, or Kevin Hart, or Dave Franco, this video has so many absurd, funny, over-the-top turns, that I can’t help myself.