Magic. Spending Movie Marketing Money On Typhoon Relief

I have a pro-crush on Casey Neistat. He travels the world living life to the fullest under the guise of making beautiful videos. What makes me love him even more is when he does this not for himself, but others. If you haven’t bumped into this story on the Internet already, it is pretty amazing. Casey Neistat spent $25,000 of 20th Century Fox’s marketing money for ‘The Secret Life Of Walter Mitty’ on Philippines typhoon relief. Even better is that Fox got back every pennies worth in promotion as this video now has over 1 million views on YouTube and has been picked up by some major press. Touche 20th Century Fox, Touche.

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