I generally avoid ads because I feel like I should be paid to watch them and they are rarely done well. Audi however managed to catch my eye with this Spock on Spock mockery. Did I learn anything new about Audi S7? Nope. Does it make me want to watch more Star Trek, heck yea. Timed perfectly to the ‘Into Darkness’ release, Audi is definitely pandering to a generation of hard working nerds who love space, automation, and going fast. Well Audi, you have my attention.