Red Bull isn’t the kind of brand to half-ass things. They’ve got a lock on their particular style and voice, and when they decide to do something, they go big.
So when Red Bull decides to do a Rube Golberg Machine partially powered by their stable of sponsored athletes, (and they have some experience in this area) you can imagine the results. (Or you can just click play and not have to imagine, but where’s the fun in that? Give it 30 seconds of imagination first. I guarantee it’ll impress you.)