When Brands Get Snarky.

Bodyform, for those not living in the UK, is a feminine hygiene company with a sense of humor. Earlier this month, they got a facebook post from Richard Neil complaining about how he’s “been lied to” about “how at this wonderful time of the month that the female gets to enjoy so many things” like Mountain bike riding, skydiving, etc. He then goes on to complain that his adult experience is that none of this is true and he feels personally betrayed.

Somewhat amusing sure, but 88,000 likes later, Bodyform decided it warranted a video response:

If Facebook had a “love” button, we’d have clicked it. But it doesn’t. So we’ve made you a video instead. Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.

While the original comment was funny, the subsequent video is pretty hilarious. Pay attention other companies: this is social media done right.