Nike gave filmmaker Casey Neistat (who we featured on HSA just a month ago) money to make a movie “about what it means to #makeitcount” — Nike’s ad campaign slogan for their FitBit-like “Fuel Band” product. Instead of spending the money on a more typical movie, Casey spent the budget traveling around the world with a friend. They lasted 10 days.
Whether the video subverts Nike’s ad campaign or reinforces it will fuel comment threads for the next couple of days (I doubt Nike will be complaining about the $$$$$$ in free press the story is currently gathering). In the meantime, Casey has created a piece that is well shot, wonderfully paced, fantastically edited and it is definitely awesome.