Make It Count by Casey Neistat

Nike gave filmmaker Casey Neistat (who we featured on HSA just a month ago) money to make a movie “about what it means to #makeitcount” — Nike’s ad campaign slogan for their FitBit-like “Fuel Band” product. Instead of spending the money on a more typical movie, Casey spent the budget traveling around the world with a friend. They lasted 10 days.

Whether the video subverts Nike’s ad campaign or reinforces it will fuel comment threads for the next couple of days (I doubt Nike will be complaining about the $$$$$$ in free press the story is currently gathering). In the meantime, Casey has created a piece that is well shot, wonderfully paced, fantastically edited and it is definitely awesome.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: