Jawbone Markets to Customers with White People Problems

It’s no secret that funny Lonely-Island style music videos do well on YouTube. They have for years and that will continue for the foreseeable future. However, they are incredibly hard to pull off and the difficulty level doubles if said music video is promoting a product or service.

But Jawbone rocks it in their of their modernization of  Ice Cube’s “Today was a Good Day.”  I think it’s partially due to the fact that they didn’t make the video about the product. They mention it briefly and you just happen to see it everywhere in the video.

Lately there have been several comical music videos that point out how cushy the lives of middle class American can be. Recent examples include First World Problems and Whole Foods Parking Lot. Both of which have “oh my gosh I totally do that” moments that make me feel a little sad about my life.

Playing into the “life is so hard when I’m inconvenienced” comedy trend,  I can applaud Jawbone for understanding their product and embracing their consumer base.