BBC America has been killing it to some degree lately — not just by shaking up its programming (still not convinced why X-Files is rerunning there, but hey, more X-Files), but with its digital marketing. This is an ad basically drawing attention to the fact that Jamie Bamber is in both Battlestar Galactica and Law and Order: UK (both of which BBC America is running). It also reveals THE TRUTH.

Related: BBC: Bamber Broadcasting Company? Also excellent.