As a beer connoisseur (pronounced: “snob”) I’ve got a pretty good handle on beers from around the world, and as an American, I’m well-familiar with the idea of beer commercials that make no bones about appealing to men. So while I’ve never heard of Australia’s Hahn Beer, I had a pretty good idea what I was in store for.
Oh was I wrong. In America, “appealing to men” usually means having boobs co-star, or sticking with stupid male-driven humor. And while I have no doubt that Hahn has other commercials that do the same, this is not that commercial.
As soon as the theme from Knight Rider started, I knew I was in for something special, but the DeLorean monster truck is what sealed the deal. Hahn didn’t make a beer commercial, they made a commercial for testosterone that just happened to take place on a beer production line.